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IBM Institute for Business Value
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 April 2018

The modern marketing mandate Global Chief Marketing Officer Study
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The Cognitive Enterprise Part 1 - The journey to AI and the rise of platform-centric business architectures
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What do Gen Z shoppers really want? Retail essentials and customized experiences top their list
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C-suite industry perspectives Explore  insights from the Global C-suite Study for your industry
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IBM Institute for Business Value
To learn more about our research and what we think, explore IBM Institute for Business Value thought leadership at ibm.com/iibv. To find out more about IBM Global Business Services, visit ibm.com/gbs.

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